Dieter Rams: Less but better

Dieter Ramsdieter-rams-less-and-more-exhibition-design-museum-1

Laten we het even hebben over Dieter Rams, misschien zegt deze naam je niets maar deze man is mede verantwoordelijk voor de simplicity in design zoals we het nu kennen. Van de barokke design die we kennen uit geschiedenis boeken heeft design zich steeds meer geëvolueerd in functionele strakke en minimalistische vormen. And yeah we like that a lot.
Met deze week Apple’s World Wide Developers Congress aan de gang beseffen we dat Apple design weer bereikbaar heeft gemaakt. De meeste mensen worden blij van coole design, maar het is helaas vaak erg kostbaar. Apple’s big design man is Jonathan Ive. Als we naar Apple’s design ontwikkelingen kijken mogen we stellen dat zij Dieter’s beste leerlingen waren. Jonathan heeft heel erg goed zijn huiswerk gedaan met dat hij daarnaast een meester natuurtalent is op het gebied van design en innovatie.

Dieter Rams geboren op 20 mei 1932 in het Duitse Wiesbaden heeft zijn sporen verdient bij Braun. Met zijn visie op design bezorgde hij Braun een mega omzet stijging, maar liet hij de wereld ook weten dat goed design helemaal niet zo ingewikkeld hoeft te zijn. Zijn eeuwige vraag is dan nog altijd: is my design good design?
Hieronder zijn wereld beroemde Ten Principles Of Good Design.

Good design:
01. Is innovative – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.
02. Makes a product useful – A product is bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it.
03. Is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
04. Makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
05. Is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
06. Is honest – It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
07. Is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
08. Is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
09. Is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
10. Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Thank you mister Ram’s.

WATCH:

CHECK OUT: Shuffle Magazine’s artikel over Dieter.

No comments yet... Be the first to leave a reply!

Leave a Comment

 

— required *

— required *